There are many guides and tips that we have given in Techforfit on the subject of YouTube. Opening an account, tips to be a good YouTuber or the importance of the image of your channel are just some of the entries that you can read on this website and that will help you grow little by little on the video platform. If you have followed all our tutorials, you should already have a well-formed YouTube channel, with its trailer, its target, and its videos. From the YouTube player and the platform itself, we can know some general data about our channel and videos, such as the number of subscribers, the reproductions of the videos, the number of “I like” and “I do not like” and the comments.
However, there is a huge amount of data that is not visible to the naked eye, and this is the analytical data from Youtube. From the average age of our audience to the average playback time, there are not a few data to take into account to succeed on YouTube and that can give us a general image of our viewers and our strengths and weaknesses. In this post, you will find some data to take into account in your analytics to improve on YouTube.
What functions does YouTube analytics have?
To access YouTube analytics, access the control panel of your YouTube account, and select the “Analytics” option.
General view
In this section, we can see the most important analytics of the YouTube channel, such as the viewing time, the number of views, and their average duration, as well as other data such as the number of times shared and the number of comments and “I like it”.
And this, what good is it to me?
The proper use of analytics is key to growing on YouTube. With these data that you have just verified, you can know what your target is on YouTube (or what niche you have reached more adequately), if your promotion strategies on YouTube are working or if you have to change something on your channel.
Tailor your YouTube content to your viewers in order to grow faster in that niche.