Advantages of using bulk SMS in a marketing campaign


There was a time when SMS was the most popular method of sending electronic messages around the world. With the advent of the Internet and its subsequent consolidation, one might believe that SMS should be considered obsolete. However, they are still very useful in certain cases.

In the middle of 2022, SMS is still being used as a fundamental communication tool for many companies. Specifically, it is used when planning marketing actions and offering more direct communication with users.

For this reason, in the following article, we are going to comment on what bulk SMS messages are and the service that will help a lot to carry out this type of strategy: the SMS API. Do not miss it!

Advantages of using bulk SMS in a marketing campaign

What are bulk SMS messages?

Mass SMS sending consists of sending a text message to multiple recipients. The bulk SMS sending process is simpler than you might think. First, a text is composed, and then a list of recipients is prepared to send the message to all senders with a single action. It is possible to send mass SMS for free or for a fee.

One of the fastest and most efficient methods to send bulk SMS is through the use of the SMS API. This is the use of sending software, such as the one offered by Altiria, to easily and simply manage the sending of SMS. They can be sent automatically from any application and through different programming languages.

Advantages of using SMS

The combination of the traditional advantages of SMS together with the use of new technologies has considerably streamlined the process of creating and sending messages. In this way, it has increased the ability to send SMS to the public and automate the task.

It should be noted that mobile phones still have telephone services, so it is important not to underestimate the importance of SMS to capture market shares and be more efficient at a business level.

For this reason, the market share through the use of mobile phones continues to be one of the most important and demanded by many companies when planning their promotional campaigns. Good use of sending SMS encourages customer loyalty, establishing a more direct and immediate link through the mobile phone.

We must also remember how simple and practical SMS is today. You just have to prepare the content of the message and have a service that offers SMS API to be able to send your advertising campaigns to the public in bulk. In addition, the cost of SMS is quite cheap in many cases. Therefore, it never hurts to take risks and have this service in a company.

How to start using the service?

With the sending of SMS, you can get to know your customers in-depth through surveys or you can make yourself known with special promotions, coupons, or offers. In this sense, an SMS can replace emails with messages, such as warnings, reminders, congratulations, etc.

Sending SMS becomes a real alternative for customers, who have the option of receiving advertising by email or in their mobile inbox.

As you can see, the services related to SMS have successfully adapted to the changes and new demands demanded by the current market. SMS, therefore, is one of the most important tools to boost marketing in a company.